Pukka Pie

The brief we had been given by Walker Agency was to expand the latest Pukka TV ad ‘The People’s Pie’ to get as many people talking about Pukka as possible.

When given the brief, we also received the assets that they want us to use such as the colour palettes and the logo of Pukka. It was important to stick to those assets as it makes the designs consistent and keeps the identity of Pukka.

We came up with the idea #Pukkacreation which is about a competition aspect which involves people to create their own origami using paper that’s been given inside the packaging. Each different flavour of pie will have paper that is relating to the flavour in terms of colours. We wanted to keep the designs consistent and relatable to Pukka. Using a competition can attract people by giving out prizes for best designs.